Glover is quick to address the universality of the tech/human spectacle. Even as a fragment, the sample connects with his past, reaffirming humankind, and pulling his soul back from the digital vortex. But it’s not too late as made evident by the sample of the 1990s hit “Hey Mr. Rather than calling himself out, he robotized his voice, suggesting he, as Childish Gambino, is already fully situated within the cyborgian. The addiction to technology puts humanity under erasure and embraces the “Supercomputer status, walkin’ along streets / Everyone is an addict, stumbling concrete / What was the motivation? Constant communication.” Glover’s self-awareness is on point: he realizes technology enables the unfurling of his creativity and impact on popular culture.Ĭonsider the moniker Childish Gambino, derived from the automated online Wu-Tang Clan name generator.
According to the artist, we, as a society, are compliant. Glover specifically takes issue with Big-Tech’s algorithms for tracing and capturing users’ digital fingerprints.
The track warns of the erosion of individuality and humanity caused by technology’s power. A disconnect Glover defines as exasperated by the current health crisis and the underlying oppressive social norms. Glover wasn’t exactly predicting social distancing, but 3.15.20 is prophetic in its criticism of the exceedingly blurred overlap between humanity and the digital. As COVID-19 forces individuals into accepting the digital connection and subsequent social disconnect, society is ensconced in the digital realm more than ever. Regardless of whether this was a tactic to score more attention, the result is perfectly timed. The rollout of 3.15.20 was a little clunky, first appearing on then disappearing only to have a few tracks stream continuously. As Childish Gambino, the recent release 3.15.20 is an astute cultural examination of the current political and social situation while also avowing love and humanity. In each manifestation, and with each cultural contribution, Glover deliberately defies intention and probability. The true pleasure in watching Donald Glover evolve as an actor, musician, and cultural critic is anticipating his disruption of expectations.
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